You can further customize the message rectangular shapes send by tweaking the angles of their corners. In the business world, squares are rectangles are a favorite emblem of serious industries like insurance or finance. Their straight lines present a clear-cut and neatly defined pathway, and so there’s not distraction - the fastest route, not the scenic route. However, as a consequence, squares are rectangles can be a little bland by undermining other attempts to be vivid or fun. They are the go-to shape for order and organization, as well as all other traits associated with these, such as logical, calculating, and above all, efficient. Squares and RectanglesĬonsidering their structural integrity, square and rectangles signify stability and, by extension, trust. On the other hand, when spirals are used alone and are the central focus, they can effortlessly create a dynamic and intense visual. They’re also highly magnetic, so they tend to compete with any other nearby visuals. They’re visually “busy,” and so they counteract images that strive to be calming or easygoing. Spirals have a powerful effect in graphic design, and so should be used carefully. They maximize the effect of a circle “drawing you in,” almost hypnotizing the viewer by keeping and holding their attention. Regarding the principle about how the eye naturally follows lines, spirals take that principle to extremes. Circles never stop, and so neither does the eye when viewing them, giving them a childlike whimsy. For these reasons, they are one of the most popular choices for logos, or at least to frame logos inside them.Īs decorative shapes, such as background decoration or building blocks in other images, circles are playful and graceful, and put viewers at ease.
![logo design circles logo design circles](https://cdn.dribbble.com/users/3324094/screenshots/12002132/media/ccac1f1d3f200424dcd2938e83a50c8c.jpg)
Because they tend to “invite” the viewers into their “completeness,” circles exhibit a strong sense of community. Lacking any sharp or jagged edges (which we explain below), circles are a much friendlier shape than the others for encompassing other images within. In graphic design, that opens the door for a lot of uses.Īs borders or frames, circles - and other circular shapes like ovals and ellipses - represent both unity and protection. With that in mind, because a circle is a line that never ends, it represents both movement and completeness. To understand the meaning of circles, you first have to understand one of the basic tenets of optics: the human eye instinctively follows lines. One of the most classic shapes is also one of the most popular in graphic design for its strong connotations.
#LOGO DESIGN CIRCLES PROFESSIONAL#
Whether you’re a professional designer looking to brush up your skills, or a beginner trying to make the most out of your social media posts, you can find some advanced graphic design tips below to bring you one step closer to your goals.
#LOGO DESIGN CIRCLES CODE#
In this article, we’re going to crack their code so that anyone can use it. Graphic designers, however, understand the meanings of shapes all too well, and use this code to more strategically communicate the right messages for logos, websites, advertisements, or whatever else the job calls for.
![logo design circles logo design circles](https://www.webdesignerdepot.com/cdn-origin/uploads/circular_logos/NASA.jpg)
While most people aren’t consciously aware of what these images mean, they feel it all the same and that’s why some logos feel one way or another. When we see circles, squares, triangles, etc., they elicit predictable reactions in our subconscious. Like individual words, shapes also represent distinct ideas, and people interpret them without even knowing it. The art of graphic design is about communicating visually instead of using words, you use colors, layout, and - as we discuss here - shapes to speak through only images. The circle is so versatile that it is used as a symbol of various companies including non-profit organizations, retailers, restaurants, finance companies, and many others.Have you ever seen a logo that just felt a certain way? Some logos feel confident and professional while others feel playful and friendly, and the reason is the way they’re designed. People considered the goods with a circle-shaped identity as comfortable, and with an angular one – as durable.
![logo design circles logo design circles](https://st4.depositphotos.com/27427522/30143/v/1600/depositphotos_301435746-stock-illustration-laboratory-brain-logo-made-circles.jpg)
The survey participants were shown ads for sports shoes and a sofa in three variations: with a round logo, an angular one, and without it. This is proven by the results of the research conducted by the INSEAD business school.
![logo design circles logo design circles](https://c8.alamy.com/comp/R1N0J6/label-design-element-frame-elegant-logo-circles-fashion-logo-design-abstract-circle-line-shape-illustration-hand-drawn-circle-shape-R1N0J6.jpg)
This form is used in about 20% of popular logos and symbolizes kindness, softness, unity, and stability. In this article, we’ll analyze the psychological background of various shapes and tell you how well-known brands use them.
#LOGO DESIGN CIRCLES HOW TO#
Let’s find out how to design your logo properly to attract customers. Geometry can tell customers about the company’s values, products, and advantages. The researchers have found that the logo shape is enough to influence brand perception.